Hyderabad has its own rhythm — the aroma of biryani, the sparkle of bangles, the call of chai. The Hyderabad Vibe Tote captures this vibrant spirit through illustration, craft, and conscience.
The design features hand-drawn elements that every Hyderabadi holds dear: the Charminar, Irani chai, Hyderabadi biryani, and the colorful Chudi Bazaar. Local phrases like “Kaiku?” and “Aisaich Bolte” bring a smile to anyone who knows the city’s easygoing charm. In monochrome artwork that’s bold yet refined, this Hyderabad tote bag celebrates culture with a modern design sensibility.
Each bag is handcrafted by YellowBag — a women-led social enterprise in Madurai committed to sustainable fashion. Made from durable cotton, these eco-friendly tote bags are washable, reusable, and completely plastic-free. YellowBag trains and employs women from self-help groups, ensuring that every purchase supports livelihoods and empowers local communities.
Produced in small batches and printed using non-toxic, water-based inks, the Hyderabad Vibe Tote represents both responsible craftsmanship and contemporary Indian design. It’s a piece of art you can carry — versatile enough for errands, college, travel, or gifting.
This collaboration between Club Artizen and YellowBag brings together storytelling and sustainability. Each bag tells a tale of place, people, and purpose — transforming an everyday accessory into a reflection of India’s cultural mosaic.
The Hyderabad Vibe Tote is more than a bag; it’s a keepsake of a city known for warmth, flavor, and heritage. Carry it proudly — and carry a story stitched with care, creativity, and conscience.